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LafTonic – Your Kind of Laughs

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A revolution in

[/dfd_heading][dfd_animated_text style=”typed” text_fields=”%5B%7B%22text_field%22%3A%22advertising%22%7D%2C%7B%22text_field%22%3A%22positioning%22%7D%2C%7B%22text_field%22%3A%22perfecting%22%7D%5D” title_font_options=”font_size:60|line_height:75″ pref_post_font_options=”font_size:60|line_height:75″ prefix_postfix_responsive=”font_size_desktop:43|line_height_desktop:45|font_size_tablet:35|line_height_tablet:35|font_size_mobile:32|line_height_mobile:48″ tablet_min_height=”74″ type_speed=”50″ text_responsive=”font_size_tablet:60|line_height_tablet:75|font_size_mobile:39|line_height_mobile:48″][dfd_heading content_alignment=”text-left” enable_delimiter=”” mobile_alignment=”left” style=”style_05″ title_font_options=”tag:h1|line_height:69″ subtitle_font_options=”tag:h3″ title_responsive=”font_size_mobile:39|line_height_mobile:48″]

your comedy.

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LafTonic was founded with a crazy dream of massively transforming the way comedy films, series and cartoons are made to the point where every creator could become excellent, earn well and feel awesome.

The result is our data driven framework, Lean Content Launch Engine.

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[dfd_info_box hover_animation=”hover-up-box” module_animation=”transition.slideLeftIn” icon_type=”custom” icon_image_id=”638″ line_hide=”yes” style=”style-01″ layout=”layout-01″ title=”LafFinder” title_font_options=”tag:div” subtitle_font_options=”tag:div” font_options=”tag:div” icon_size=”180″ icon_bg_size=”180″ content_under_offset=”15″]LafFinder enables creators to identify viewer segments, validate their market potential and efficiently decrease ad spend within days from developing their content prototype[/dfd_info_box][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”45″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”20″ screen_tablet_spacer_size=”20″ screen_mobile_spacer_size=”20″][dfd_button button_text=”More info” buttom_link_src=”url:%23LafFinder|||” module_animation=”transition.slideLeftIn” background=”#2e3335″ hover_background=”#9651d0″ border=”border-style:solid;|border-width:2px;border-radius:0px;|border-color:#2e3335;” hover_border=”border-style:solid;|border-width:2px;border-radius:0px;|border-color:#9651d0;” style=”style_1″ box_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” hover_box_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” title_font_options=”line_height:49″ hover_style_heading=””]
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[dfd_info_box hover_animation=”hover-up-box” module_animation=”transition.slideLeftIn” icon_type=”custom” icon_image_id=”640″ line_hide=”yes” style=”style-01″ layout=”layout-01″ title=”LafGrinder” title_font_options=”tag:div” subtitle_font_options=”tag:div” font_options=”tag:div” icon_size=”180″ icon_bg_size=”180″ content_under_offset=”15″]Excellence comes from a series of successful failures. LafGrinder provides creators with in-content feedback, A/B testing and other experimental methods to increase the value for their viewers[/dfd_info_box][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”45″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”20″ screen_tablet_spacer_size=”20″ screen_mobile_spacer_size=”2
0″][dfd_button button_text=”More info” buttom_link_src=”url:%23LafGrinder|||” module_animation=”transition.slideLeftIn” background=”#2e3335″ hover_background=”#9651d0″ border=”border-style:solid;|border-width:2px;border-radius:0px;|border-color:#2e3335;” hover_border=”border-style:solid;|border-width:2px;border-radius:0px;|border-color:#9651d0;” style=”style_1″ box_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” hover_box_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” title_font_options=”line_height:49″ hover_style_heading=””]
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[dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”250″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”150″ screen_tablet_spacer_size=”80″ screen_mobile_spacer_size=”85″][dfd_heading module_animation=”transition.fadeIn” enable_delimiter=”” subtitle_google_fonts=”yes” subtitle_custom_fonts=”font_family:Pacifico%3Aregular” style=”style_01″ title_font_options=”tag:h1|font_size:75|line_height:80″ subtitle_font_options=”tag:h3|color:%231e1e1e” heading_margin=”margin-bottom:35px;” subtitle=”Don Rickle” title_responsive=”font_size_desktop:55|line_height_desktop:65|font_size_tablet:44|line_height_tablet:58|font_size_mobile:34|line_height_mobile:48|letter_spacing_mobile:-1″]”Showbiz is great if you’re successful.”[/dfd_heading][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”150″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”150″ screen_tablet_spacer_size=”90″ screen_mobile_spacer_size=”85″]
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Why do so many creators in this amazing industry spend their lives working on short-term contracts, double shifts and censored content?

Simple; because it’s always been like that. Ever since the first radio broadcasts, value of content has been measured almost exclusively against its ability to push an ad in front of the viewers face. This means that creators have been viewed merely as another expense in the ad lifecycle for almost a 100 years.
For a long time, the only successful way around this has been going direct to viewers via donations and subscriptions. And then came crowdfunding. For more than 10 years, crowdfunding has been the golden ticket for bypassing the mediators and funding independents.

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But a 100 years of anything will make an impact, and entertainment is no exception. Just like many movie makers, we’ve discovered that crowdfunding pledgers never pay as much for video content as they do for other experiences and products, regardless of the amount of effort that goes into it. Their perception of value is simply lower. So, while any
most campaigns on Kickstarter will raise an average 88$ per pledge, a  film will raise only 20$!
How does one fix this value gap and make crowdfunding work for comedy?

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What is 0.001% of 7 billion?
It’s enough supporters to make your dreams come true.

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Niche business has always been considered the holy grail of original and high quality products. But finding a way to target your potential fandom cost-efficiently is a challenge. Fortunately for you, it’s a challenge we’ve already accepted and built the LafFinder for you.

[dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”50″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”50″ screen_tablet_spacer_size=”50″ screen_mobile_spacer_size=”80″][dfd_info_box module_animation=”transition.fadeIn” icon_type=”custom” icon_image_id=”728″ style=”style-01″ layout=”layout-04″ title_font_options=”tag:h5″ subtitle_font_options=”tag:div” font_options=”tag:div” title=”Validate market share” line_hide=”yes”]Get an overview of how the overall market will react to your content. Find out if you need to optimize further until you hit a big enough niche or if you can immediatelly concentrate on delighting your fandom. Validation will also enable you to forecast your profiitability and pitch for early stage investments.[/dfd_info_box][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”20″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”20″ screen_tablet_spacer_size=”20″ screen_mobile_spacer_size=”20″][dfd_info_box module_animation=”transition.fadeIn” icon_type=”custom” icon_image_id=”734″ style=”style-01″ layout=”layout-04″ title_font_options=”tag:h5″ subtitle_font_options=”tag:div” font_options=”tag:div” title=”Identify fans and runner ups” line_hide=”yes”]Get profound insights about your fans, in order to understand why they like your content, what sets them apart from other viewers and how diverse they are. You can understand viewers who are at a tipping point and what needs to be done to push them into fandom.[/dfd_info_box][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”20″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”20″ screen_tablet_spacer_size=”20″ screen_mobile_spacer_size=”20″][dfd_info_box module_animation=”transition.fadeIn” icon_type=”custom” icon_image_id=”733″ style=”style-01″ layout=”layout-04″ title_font_options=”tag:h5″ subtitle_font_options=”tag:div” font_options=”tag:div” title=”Get actionable targeting lists” line_hide=”yes”]If you’re new to the market and don’t have an existing fanbase, you need to rely on ads to reach your potential crowdfunding pledgers. Our estimates are that without LafFinder, 25% of your goal needs to be allocated to advertising if you are succeed. With it, these numbers fall by as much as half![/dfd_info_box][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”100″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_mobile_spacer_size=”40″]
[dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”60″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”60″ screen_tablet_spacer_size=”60″ screen_mobile_spacer_size=”60″][dfd_heading module_animation=”transition.slideRightIn” enable_delimiter=”” subtitle_google_fonts=”yes” subtitle_custom_fonts=”font_family:Pacifico%3Aregular” style=”style_01″ title_font_options=”tag:h1|font_size:50|color:%23ffffff|line_height:59″ subtitle_font_options=”tag:h3|color:%231e1e1e” heading_margin=”margin-bottom:35px;” subtitle=”George Lucas” title_responsive=”font_size_desktop:42|line_height_desktop:55|font_size_tablet:44|line_height_tablet:58|font_size_mobile:34|line_height_mobile:48|letter_spacing_mobile:-1″]“You have to try and find a niche audience or some kind of audience that has the same likes, dislikes and aesthetic sensibilities that you have.”[/dfd_heading][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”60″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”60″ screen_tablet_spacer_size=”60″ screen_mobile_spacer_size=”60″]
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Create something they can’t ignore

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Find the sweet spot of your fan’s delight.

How do you get your future fans to pledge more?
You need to delight the s*it out of them, that’s how. You need to make sure that your fandom screams our “yes, that’s what I’m talking about!” and demands a shirt, mug and a tattoo stencil.

As the diagram illustrates, “sweet spot” is the perfect balance between pandering to masses, fan-service and self-service.  Once you find it, you are in sync with them. But to find it, you must understand what value drives their decision to choose you.

That’s where our LafGrinder comes in!

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Get insights into what works
and why

[dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”22″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”25″ screen_tablet_spacer_size=”25″ screen_mobile_spacer_size=”20″][dfd_info_box module_animation=”transition.fadeIn” icon_type=”custom” icon_image_id=”837″ style=”style-01″ layout=”layout-04″ title_font_options=”tag:h5″ subtitle_font_options=”tag:div” font_options=”tag:div” title=”Fail early” line_hide=”yes”]You don’t have to wait until the end to get feedback. Use various forms of “prototypes”, such as rough versions of your live action, simple storyboards with voiceovers and even table reads. [/dfd_info_box][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”22″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”25″ screen_tablet_spacer_size=”25″ screen_mobile_spacer_size=”20″][dfd_info_box module_animation=”transition.fadeIn” icon_type=”custom” icon_image_id=”840″ style=”style-01″ layout=”layout-04″ title_font_options=”tag:h5″ subtitle_font_options=”tag:div” font_options=”tag:div” title=”In-content feedback” line_hide=”yes”]Understand what worked and what bombed. Use emotion detection and report buttons to detect drop-off points. Get laugh levels and comments for every individual joke. [/dfd_info_box][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”22″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”25″ screen_tablet_spacer_size=”25″ screen_mobile_spacer_size=”20″][dfd_info_box module_animation=”transition.fadeIn” icon_type=”custom” icon_image_id=”845″ style=”style-01″ layout=”layout-04″ title_font_options=”tag:h5″ subtitle_font_options=”tag:div” font_options=”tag:div” title=”A|B testing” line_hide=”yes”]Create multiple versions and test which one works best for each of your fan segments.[/dfd_info_box][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”100″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_mobile_spacer_size=”90″ screen_normal_spacer_size=”100″ screen_tablet_spacer_size=”100″]
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[dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”250″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”150″ screen_tablet_spacer_size=”80″ screen_mobile_spacer_size=”85″][dfd_heading module_animation=”transition.fadeIn” enable_delimiter=”” subtitle_google_fonts=”yes” subtitle_custom_fonts=”font_family:Pacifico%3Aregular” style=”style_01″ title_font_options=”tag:h1|font_size:75|line_height:80″ subtitle_font_options=”tag:h3|color:%231e1e1e” heading_margin=”margin-bottom:35px;” subtitle=”Jerry Garcia” title_responsive=”font_size_desktop:55|line_height_desktop:65|font_size_tablet:44|line_height_tablet:58|font_size_mobile:34|line_height_mobile:48|letter_spacing_mobile:-1″]”We’re like licorice. Not everybody likes licorice, but the people who like licorice really like licorice.”[/dfd_heading][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”150″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”150″ screen_tablet_spacer_size=”90″ screen_mobile_spacer_size=”85″]
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Create lasting value.

[dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”30″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”25″ screen_tablet_spacer_size=”25″ screen_mobile_spacer_size=”25″][dfd_info_box module_animation=”transition.fadeIn” icon_type=”custom” icon_image_id=”932″ style=”style-01″ layout=”layout-04″ title_font_options=”tag:h5″ subtitle_font_options=”tag:div” font_options=”tag:div” title=”Understand them” line_hide=”yes”]Insights tell you what makes your fandom the way they are. We analyze some of their key personality characteristic such in order to understand their underlying drivers.[/dfd_info_box][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”20″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”20″ screen_tablet_spacer_size=”20″ screen_mobile_spacer_size=”20″][dfd_info_box module_animation=”transition.fadeIn” icon_type=”custom” icon_image_id=”933″ style=”style-01″ layout=”layout-04″ title_font_options=”tag:h5″ subtitle_font_options=”tag:div” font_options=”tag:div” title=”Value Proposition Canvas” line_hide=”yes”]Once you know why they chose you, you can articulate their value expectations and create a value proposition to always keep in mind what you’re creating and for whom.[/dfd_info_box][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”20″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”20″ screen_tablet_spacer_size=”20″ screen_mobile_spacer_size=”20″][dfd_info_box module_animation=”transition.fadeIn” icon_type=”custom” icon_image_id=”935″ style=”style-01″ layout=”layout-04″ title_font_options=”tag:h5″ subtitle_font_options=”tag:div” font_options=”tag:div” title=”Track fan resonance” line_hide=”yes”]As your show grows with us, our FanPulse system allows you to always test your latest content with representatives of your core fandom and measure your deviation. This way you can grow but stay true to those who were there when you needed them the most.[/dfd_info_box][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”100″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_mobile_spacer_size=”40″]
[dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”30″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”30″ screen_tablet_spacer_size=”30″ screen_mobile_spacer_size=”30″][dfd_heading style=”style_01″ title_font_options=”tag:h4″ subtitle_font_options=”tag:h3″]Most times a show isn’t just a show[/dfd_heading][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”30″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”30″ screen_tablet_spacer_size=”30″ screen_mobile_spacer_size=”30″]

Just like all other things people buy and consume, comedy also reflects different social, philosophical and psychological needs in the viewers lives. When you understand clearly what they are, you’ll be able to grow and change without disappointing your original fans on one side or becoming repetitive or overly niche on the other.

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If you’re an animator, writer, illustrator or some other type of creator and you’d like to get on board, write to us and let’s hook up!

[dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”45″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”30″ screen_tablet_spacer_size=”30″ screen_mobile_spacer_size=”20″][dfd_heading module_animation=”transition.slideLeftIn” enable_delimiter=”” style=”style_01″ title_font_options=”tag:h3″ subtitle_font_options=”tag:h3″ title_responsive=”font_size_desktop:30|line_height_desktop:34|font_size_mobile:30|line_height_mobile:36|letter_spacing_mobile:-1″]Contact us and let’s Find and Grind![/dfd_heading][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”150″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”100″ screen_tablet_spacer_size=”90″ screen_mobile_spacer_size=”90″]
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Cohort